COMPLETE STAKEHOLDER MASTERY SUMMARY
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PMI Stakeholder Performance Domain
COMPLETE STAKEHOLDER MASTERY SUMMARY (PMBOK 7)
by Tarik Kasbaoui – Complete Guide
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1. Purpose of This Domain
To identify, analyze, engage, and communicate with stakeholders to optimize support, minimize resistance, and co-create value throughout the project lifecycle.
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2. Core Principles
Stakeholders Define Value
If you don’t understand their needs, you can’t deliver value
Ongoing Engagement
Not a one-time task; needs continual adjustment
Empathy & Relationship Focus
Relationships > bureaucracy. Use tools like personas, journey maps
Tailored Communication
One size does not fit all
Feedback Integration
Engage → collect → adapt project plans
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3. Key Processes
| Stage | Key Actions |
|---|---|
| Identify | Who has power, interest, influence? Use stakeholder register |
| Analyze | Use power/interest grid, personas, impact analysis |
| Plan Engagement | Strategies based on behavior, needs, resistance |
| Manage Engagement | Build trust, update plans, use transparent communication |
| Monitor Engagement | Check effectiveness, adapt strategy, watch for disengagement |
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4. Tools & Techniques
Stakeholder Register
Document with ID, influence, interests, attitude
Power/Interest Grid
Classifies how to manage each stakeholder
Salience Model
Prioritizes based on power, legitimacy, urgency
Personas
Empathy-driven fictional characters that represent stakeholder types
Customer Journey Map
Visual map of stakeholder touchpoints and experience
Stakeholder Cube
3D view: power, interest, attitude
Communication Plan
Who gets what info, when, how
Engagement Assessment Matrix
Evaluates current vs. desired stakeholder engagement level
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5. Engagement Levels (PMI Framework)
Unaware: Doesn’t know the project exists
Resistant: Aware, but opposes project
Neutral: Not for or against
Supportive: Willing to help
Leading: Actively involved, advocates for the project
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6. Agile & Hybrid Differences
| Factor | Agile/Hybrid | Predictive |
|---|---|---|
| Timing | Continuous, iterative | Planned at project start |
| Strategy | Daily collaboration & adaptive updates | Formal communication plans |
| Tools | Personas, journey maps, retrospectives | Stakeholder Register, RACI |
| Feedback | Frequent demos, reviews | Phase reviews, stage gates |
| Engagement | Stakeholders embedded in team | Engagement planned ahead |
| Communication | Visual tools (info radiators, demos) | Formal updates (status reports, meetings) |
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7. PMI Study Checklist
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Use stakeholder cube, salience, or power-interest to analyze roles
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Know how to adjust based on resistance or disengagement
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Distinguish between “leading” and “supportive” roles
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Know which tool helps build empathy (→ personas)
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Link comms strategy to stakeholder engagement strategy
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Integrate feedback into backlog, requirements, or scope changes
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Use journey maps to find friction points in stakeholder experience
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Identify ALL stakeholders early
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Use matrices (like Salience or Power/Interest Grid) to prioritize
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Map current vs desired engagement (Assessment Matrix)
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PMI Stakeholder Performance Domain – Complete Guide
Master stakeholder engagement for PMP success
© 2024 Tarik Kasbaoui. All rights reserved.